Austin AdFed Presents Turning an Assignment into a Legacy: Shiner Brand Case Study by McGarrah Jessee Nov 3, 2009 • 6-8p Scholz’s Biergarten	When the beer is synonymous with the town, the branding has to speak for both. By using Shiner’s own voice, McGarrah Jessee has taken a quaint Texas town’s charm and spun it into a national brand. Don’t miss out on the Shiner brand story, the discussion afterward, and the beer throughout.   Become our Fan on Facebook! Join the conversation on the discussion boards, and spread the word about this fun event.